Cycling Team Saxo Bank

Team Saxo Bank – a winning combination

In 2008, Saxo Bank announced a major sponsorship deal with the Riis Cycling Team. The agreement meant Saxo Bank became proud joint sponsor of the cycling team together with CSC ahead of the Tour de France last July, while in January 2009, Saxo Bank assumed lone sponsorship of the team now known as Team Saxo Bank.

Team CSC Saxo Bank delivered immediate results with rider Carlos Sastre, the captain of the team, sealing a remarkable Tour de France victory. Sastre’s Tour win helped Team CSC Saxo Bank secure a victory in the Team's Competition for the second time in their history, while Andy Schleck won the White Best Young Rider's Jersey on his Tour debut.

Saxo Bank’s winning values

Signing the agreement with Riis Cycling, Saxo Bank's founders and co-CEOs, Kim Fournais and Lars Seier Christensen pointed out that this is an opportunity they have been waiting on for a long time. "For a global bank like ours, this is the perfect match and when it became possible, we just could not let this chance pass us by. Team Saxo Bank has the international reach and name recognition that means that we will be able to get our message out to most of our client groups around the globe. We love the sport, and believe that together we will be winners," they said in a joint statement.

In explaining their decision to sponsor the team, Fournais and Christensen said that, in addition to being one of the world's most popular and watched sports with an audience of billions of viewers, cycling on this level expresses the same kind of values and attitudes that Saxo Banks identifies with. "Winning and team work, is what Saxo Bank has been about from the outset," they said. "Endurance and passion are some of the other features that we have in common. We are proud that we now will have the opportunity to highlight these values and show what sports and business can do together."